Filipi Shoes - Branding Photography

In June of 2017, Amanda Filipi had posted a few of her shoes she handmade on Instagram. Her designs were soft and inviting like her personality and her impeccable sense of style. She has always worn a palette of pastels, paired with greys, white, and soft browns, generally simple but timeless pieces. The shoes she has designed so far carry a similar palette and timelessness. The leather is crafted into delicate shapes, the palette is soft and inviting, the style is flirtatious yet conservative, just like Amanda. We instantly knew that this wasn't just a hobby; it's her calling. 

We were overjoyed to hear she wants to pursue designing shoes as a business. We paired our passions together, and we began photographing her creating her designs in September 2017. We wanted the images to look authentic and to incorporate the timelessness and delicacy of her shoes, yet raw and show off the amount of talent, passion and even the mess that comes along with making shoes. We aimed at creating a brand for Filipi Shoes that reflected the shoes themselves and Amanda's personality. It resulted in soft styled images, low in contrast, with a shallow depth of field, a smooth and calming palette, with an overall feel that is inviting and comfortable. The results have a timeless feel. 

Currently, Amanda is working on designs for adults and an exclusive line for infants called "Footsteps." She has traveled to Italy on multiple occasions, as well as Mexico, to work on her shoe line. She's currently sourcing potential manufacturers to mass-produce her products. Hold tight, we are working on building content for marketing, and Amanda is working out the details with manufacturers before she launches crowdfunding. For now, visit her website to learn more about her dream, style, and to support her passion!

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