Z Auto Body - Small Business Photography Branding

How many auto service providers can you think of that value marketing? Let us guess, you came up with very few, if any at all. That's one reason we were so amped to work with Z Auto Service out of Englewood, CO.

The owner, Zilvinas, or Z for short, is an expert in his craft with 10 years of experience at his own shop and two GM dealerships, a degree from the Lincoln College of Technology and countless hours of other trainings. His wife J operates the family-owned business with him managing various business aspects, and it's grown over the last few years bringing on multiple new employees. Congrats Z!

Due to their growth, Cattywampus Club has photographed their team twice in recent years. Imagery includes headshots, lifestyle images of the team working, and stock imagery from around the shop. To match the aesthetic of the shop we chose to edit the images with a moody yet clean coloration that made the reds in the shop pop, created sterile white walls, but gave everything else an edgy but crisp look. Z Auto Service has used the images on their website and on social media.

Why have headshots, stock images, and lifestyle images of your small business? Even as a vehicle repair service this is important. Most businesses have stock images up that say nothing about their brand or team. Having images of your own staff working builds rapport. When a customer off Google walks into your shop they already know who to expect. It makes your business more personable instead of using overused stock images.

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